GAINING NEW PERSPECTIVES:

g.lück does not shy away from questioning entrenched norms and finding approaches to how things could be better. She gives her viewers a different perspective in order to loosen up their entrenched positions and create new possibilities for a better future together. Through her expertise, which she has gained in her many years of experience in the advertising industry, she uncovers "blind spots" and helps to make the emotionality of brands and companies more relevant and future-oriented.
more relevant and future-oriented.

After all, women are the key drivers as purchasing decision-makers and demand maximizers in many areas to over 80%*. Yet 90% of them do not feel understood or addressed by the advertising industry**. A potential that still needs to be conquered.

*Boston Consulting Group ** Greenfield Online

AWARDS:

1999: AWARD: BEST UNPUBLISHED INTERNATIONAL ADVERTISING: -PRINT CAMPAIGNS: PREMIERE, EICKHOFF, COMMA

1999: NEW YORK FINALIST AWARD / DESIGN FOR EXEMPLARY IMAGEBUILDING / TNG

2000: TRADE ADVERTISING EXEMPLARY / PIONEER JEANS / THINKNEWGROUP

2005: 3 TIMES AWARD IF-DESIGN AWARD / CORPORATE IDENTITY / TNG

2005: ADC AWARD FOR CORPORATE DESIGN / THINKNEWGROUP

2005: PINAKOTHEK DER MODERNE - SPECIAL EXHIBITION BY THE ADC INCLUDING THE C.I. OF TNG

2005: GOLD MUNICH AIRPORT AWARD / BMW WELCOME WALL / THINKNEWGROUP

2006: RANKING-DESIGN THE 312 BEST / 4TH PLACE IN THE FIELD OF CORPORATE COMMUNICATION

2006: YEARBOOK OF ADVERTISING IMAGE APPEARANCE / BTB ADS FOR GEIGER

2007: NOMINATION FOR THE DESIGN AWARD OF THE FEDERAL REPUBLIC OF GERMANY / THINKNEWGROUP

2008: WORLD COMMICATION AWARD MONTE CARLO TELEKOM WORLD FAIR

2008: GOLD AIRPORT MEDIA AWARD (CATEGORY FREE MOTIFS /AIRWELL / THINKNEWGROUP

2010: GOLD PROMAX-MEDIA AWARDS / ADS (SYFY /NBC)

2011: GOLD PROMAX-WORLD AWARDS / ADS /TORNADO- PRINT CAMPAIGN (SYFY /NBC)

2011: BRONZE PROMAX-WORLD AWARDS / ON AIR & PRINT COMBINATION (SYFY /NBC)

2020: EXCELLENCE AWARD

2020: PLATNIUM SPEAKER AWARD HERMANN SCHERER

2020: 1ST PLACE AWARD IN "TESTBILD" WITH PREMIUM BRAND "EWALD SCHILLING" IN THE PRODUCT CATEGORY "SOFAS"